Card 1 of 5 · 2022
Ahun
Redesigned a social media platform for discovering places and events around you.
By Simeon Fesshaye · UX/UI design
- Research
- Wireframing
- Visual design
- Prototyping
- Usability study
- Duration
- Nov 2022 – Mar 2023
- Role
- UX Designer leading research, visuals and interaction
- Responsibility
- Usability study, low and high fidelity prototypes, iterating on design, accounting for accessibility
Project overview
Ahun is a social media platform for discovering places and events around you. It has integrated services such as digital ticketing for events and delivery services.
For this project, we used a goal-directed design method that revolves around persona creation and goals.
Competitive analysis
None of the companies we studied compete directly with Ahun, but they can still eat into its revenue and popularity. Ahun can bring products from each into a one-stop shop without oversaturating the user's choices. Most features were similar; the main differences were:
- Easily accessible vs. hardly accessible
- Too many screens vs. simplified interaction
- Bright, distracting interface vs. minimalistic interface
- Specialization of products
Usability study findings
- Too many process and screen flows when ordering multiple offerings
- 2/3 participants struggled to find the post/share vibe button
- 2/3 participants struggled to find event tickets
Mockups
Based on the usability study, my team and I added labels to the navigation bar and reworked the explore page so users can find events much more easily.
High-fidelity prototype
The high-fidelity prototype, including the changes made after the usability study.
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